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Young Marmalade – fitting telematics reduces crashes in first year of driving by a third
Young drivers who insure themselves through schemes incorporating in-car telematics are a third less likely to have an accident in their first year of driving than the national average.
Young Marmalade, which specialises in keeping young drivers safe, is predicting less than 6% of new drivers insured under their Intelligent Marmalade scheme (which is still in the first year of its existence) will be involved in an accident whereas according to government statistics 20% of drivers nationally suffer some sort of crash within their first year of driving.
Nigel Lacy -Young Marmalade’s Director of Marketing said,
We are now using sophisticated, modern in-car ‘telematics’ to monitor driver’s acceleration, braking, cornering and speed.
“The information we collect from our ‘Orange Box’ is reflected in the cost of the driver’s premium but it also gives young people the opportunity to prove exactly how safe they are as drivers.
“All the indications are that telematics significantly improves the way youngsters drive and, more importantly, their safety on the road.”
Young Marmalade receives significant discounts from car manufacturers through bulk purchasing and they pass on these discounts back to the young driver to help with overall affordability.
Nigel Lacy continued,
“Reducing premiums is about managing the insurance company’s exposure to risk.
The more information we can build up about the driver, the more we can reward safer driving with reduced premiums.”
Young Marmalade also runs a ‘most improved driver of the month’ scheme with the winner receiving £100.
End article.
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